Covid-19 fashion initiatives
The children's fashion industry also helps against the coronavirus. In such a hard time, during which the whole world stopped to fight the emergency of the Coronavirus outbreak, many brands and stylists have mobilized to support research and the health system, through important donations or with the production of masks and gowns for medical workers. Among them is the kid’s fashion industry. Here are some of the kids fashion initiatives.
Monnalisa:
Monnalisa has devoted part of its production, using non-woven fabric, to the making of surgical masks needed by municipal police, medical and paramedic staff.
Monnalisa has chosen the city of its foundation, Arezzo, to provide real and effective support. From March 18 to April 3, 5% of online purchases on the site monnalisa.com will be donated. The funds raised will go towards the building of facilities for the resuscitation department. Monnalisa will top up these funds with a direct contribution.
Also, Monnalisa has made available on their Instagram account the designs of their iconic models. The children are asked to color them, take a photo or make a video, and post them on IG by tagging @monnalisa_official with hashtag #italybestrong #iostoacasa #andratuttobene #monnalisa The works will finally be shared on the brand’s social channels.
Armani Kids:
A few days after the fashion show held behind closed doors, the designer has donated two million euros for the research against Coronavirus and closed all his stores, restaurants, and hotels.
In addition, last Thursday Armani declared that all of its Italian production plants would start producing single-use medical overalls, in an effort to support healthcare workers in the Coronavirus pandemic.
Baby Dior:
The Baby Dior factory based in Redon, within the Brittany region of France, reopened and started producing hygienic masks with volunteer staff. Being part of the luxury conglomerate LVMH, the Maison Dior is joining the ongoing effort to help health-care personnel during the Coronavirus crisis.
Aletta:
Among the kids fashion companies that have been able to convert their production lines, we want to mention Aletta that in the record time of just 5 days was able to start the production of gowns for medical workers to be used in hospitals. “We couldn’t drop this for a thousand reasons, the first for a humanitarian question,” says Marco Pro, owner and founder of the company. In the coming weeks, employees will work at full speed to produce 5,000 gowns a day for a total of 150,000 garments.
Fun & Fun:
Among the kids fashion companies, is the initiative of FUN & FUN (see also here), the main brand owned by the Catapano group, that has decided to support the Naples’s Cotugno hospital, by devoting 20% of its online sales up to April 30.
Save The Duck:
The sustainable clothing brand Save The Duck, which has a line for both boys and girls, has launched the fundraising campaign “Save the doctor”. Until April 3, 20% of their proceeds from the online sales will be donated to the operating units of the Infectious Diseases unit of Milan’s Sacco hospital.
